Head of Sales & Marketing – FMCG
Location: Muscat, Oman
Posted: 2026-08-28
About the Role
Lead the overall sales and marketing strategy across Al Bahja Group’s FMCG businesses, driving revenue growth, distribution, brand development, market expansion and commercial performance across Oman and export markets. The role will manage multiple FMCG categories and brands while leading the sales and marketing team and working closely with production, supply chain and finance.
Requirements
- 10+ years FMCG sales & marketing experience
- Multi-brand and multi-category portfolio management
- Strong GCC retail and distribution knowledge
- Modern trade, traditional trade and e-commerce experience
- Proven sales & marketing team leadership
- Experience managing multiple business units or legal entities
- Strong commercial, negotiation and business development skills
- English fluency
- Based in or willing to relocate to Muscat, Oman
- Insecticide, air care or household cleaning experience preferred
- Private label or contract manufacturing experience preferred
- Experience in family-owned or conglomerate businesses preferred
Benefits
- Group-level leadership opportunity
- Opportunity to lead multiple FMCG brands and categories
- Exposure to Oman and GCC markets
- Opportunity to drive distribution and market expansion
- Opportunity to work across sales, marketing and manufacturing businesses
- Opportunity to develop e-commerce, quick-commerce and private-label channels